è lei was founded in Istanbul in 2017.

è lei’s approach to fashion is poetic, fun and flamboyant. Each collection exhibits a selection in harmony with the beauty and intense rhythm of daily city life.

Drawing inspiration from art and music, è lei combines high-quality fabrics with silhouettes that can be carried day and night.

è lei was founded by Melodi Talvi after working as a fashion buyer for many years. She serves as the company’s creative director.